In the fiercely competitive market of today, the art of brand storytelling has become an essential weapon for companies to stand out. Successful brand narratives not only present products and services but also resonate emotionally with users and establish deep brand loyalty. Telling engaging brand stories that leave a lasting impression on consumers can drive sales and enhance the overall brand value. With social media and short video platforms becoming ever more popular, video content has gradually taken center stage in brand narrative. On platforms such clap TikTok, short videos capture the audience's attention instantaneously with vivid imagery and sound, conveying rich messages. Hence, video content plays an indispensable role in brand storytelling. Traditional video production often requires a lot of time and expertise which poses a challenge for many small and medium enterprises and content creators. Thankfully, the emergence of automatic video creation tools has changed the landscape. Nowadays, with simple text inputs, these tools can automatically generate relevant video material, making video production more efficient and convenient. By using automatic video creation tools, brands can easily create high-quality videos that offer a multi-sensory experience of sight and sound, thus telling their stories more vividly. This not only saves time and cost but also ensures consistency and professionalism of the content, thereby enhancing the brand image and establishing a deeper connection with the audience. Take, for example, a YouTuber focused on a healthy lifestyle who was struggling with video production. After leveraging automatic video creation tools, they could quickly transform each health recipe and fitness tutorial into engaging short videos and share them on TikTok and YouTube. This increased their video posting frequency and significantly improved audience engagement and subscription numbers, rapidly expanding their personal brand influence. As artificial intelligence and big data technology continue to advance, automatic video creation tools will become even more intelligent and powerful. In the future, brands will be able to create more personalized content and reach their target audience more effectively through these tools. Whether for commercial ads, product demonstrations, or brand storytelling, automatic video creation tools will become an essential aid in content marketing, leading the trend of innovation. Overall, automatic video creation tools bring infinite possibilities to brand storytelling and act as a sharp tool to boost content marketing efficiency and effectiveness. For any content creator or brand wishing to stand out on short video platforms, these tools are undoubtedly indispensable.